Anniversary Branding and Branded City Guide

Fun and humorous yet informative ‘Survival Guide’ for VMware visitors to Cork as well as new employees just landing in Cork. Our bold and colourful illustration style provided the tone of voice to describe the active tourism available in Cork and County.

The survival guide was part of the overall branding we created for VMware’s 10th anniversary. Having studied the specifications in colour and visual ‘quadrants’ we created the ‘10’ concept to great response. The identity needed to roll-out across media during the campaign and we assumed major responsibility for print production and management of all aspects of the delivery.